Direct Mail Marketing with Promotional Products

By: Justin Blackhurst


Does your business need a way to make your direct mail stand out? Each one of us receives a high amount of junk mail each day, but there are a number of businesses that have invested to make that “junk mail.” After all, each one represents the marketing venture of a specific company. Make your direct mail unique. You can enhance direct mail marketing with promotional products.

The best promotional items that work with direct mail marketing are mass distribution articles. Slip branded kitchen magnets in with your direct mail flyers and your business can take advantage of these free gifts. Almost every household that receives your flyer might throw away your direct mail information, but they will slap your promotional kitchen magnet on their refrigerator. In this way, your company is getting the exposure and advertising that you want.

Each time the individual opens their fridge, they will see your company name. They will see your products and services, reading your business message. Of course, all of this information might be processed subconsciously, but whether they realise it or not, your target market is recording your business in their memory.

Better still, when your business offers small mass distribution promotional items with your direct mail marketing, the cost of the direct mailing will not significantly increase as these items weigh very little. In addition to kitchen magnets, your business should consider sending mass distribution items like promotional pens. These items can also be lightweight and are always a welcome addition to your direct mail.

Promotional pens found in direct mailing will be saved by your target market. Just like any other promotional pen, these pens will be used over and over again. Each time your target market picks up your company’s branded pen, they will remember your products and services. Your company will get extra advertising every time the individual writes with your pen. Pens can last for years, giving your business an advertising opportunity every time it is used. The advertising potential for these promotional pens lasts until the ink runs out, giving your business years of superior advertising for increased sales.

Decide which promotional products you are going to add to your direct mailings. You can enhance your mailings and ensure that your business will get the exposure it needs to take your company to the next level of success when you place your order now.


Justin Blackhurst is head of online marketing at Dowlis.com the leading independent supplier of promotional gifts, and promotional items in the United Kingdom. Visit the promotional gifts website for more information.