Secrets to Marketing Your MLM Network Marketing Business - Part 3

By: Ernesto Baluyot


In our 4 part series, we have been going over how brilliantly and effectively proper direct response marketing techniques works with our Network Marketing industry.

What is direct response marketing? 3 parts, identifying who it is we are selling to, our target market. Crafting a message that speaks to their problems and offers a solution. And finally getting that message in front of that right audience.

In this lesson, we will go over the 2nd part, crafting our message and it's importance.

We now know who our target market is. We have identified they have a problem and they are looking for a solution.

But I have a revelation for you, you are not the only game in town. Yes we have a solution, and yes, we will make sales despite lacking in our delivery of our message. But a well crafted message will mean the difference between just getting by, or enormous amounts of wealth in your MLM Network Marketing business.

I had touched on earlier that people buy with emotion. That is a simple truth. So if we are going to have that prospect purchase from us, what do we need to do? We need to tap into that emotion.

If we tap into that emotion, that prospect will buy from us no matter what our competitor has to say, unless they say it better.

So our job is to craft that perfect sales message. That is called copywriting. When you are reading an ad, that is called copy. Copywriting is basically salemanship in print. And if you learn how to communicate your product in a way that triggers certain emotions, you will make the sale.

Remember, our target market has problem. They are looking for a solution. Whoever can provide that solution in words effectively, gets the sale.

Doesn't matter whose product is superior. Best sales copy wins.

So what do you need to do to craft that perfect message? You need to speak to their problems. You need to be able to connect with them emotionally so that they feel you understand what they are going through. And finally, you need to be able to convey in your message that your product will solve that problem.

What you say to them has to be completely benefit driven. What is a benefit? A benefit is the results that a person will feel after using your product.

For example, if it is weight loss, it will address those emotions of maybe fitting into the same size clothes that you had in high school, or maybe looking great in a swimsuit again. Or maybe more confidence.

In other words what's in it for them? Whenever a person is reading your ad, your sales message, they are constantly asking themselves, so what? What does what you are saying to them, have to do with them? How will it help them? If your ad doesn't speak to that, you will lose them.

This is not the end all in regards to learning about copywriting. You can do 2 things. Either learn how to do it yourself, maybe have somebody teach you. Or you can hire someone.

But whatever you do, you must make sure your message speaks to your target market at an emotional level, conveying extreme benefits and solutions to their problems.

Do that, and you will be on the road to riches in your MLM Network Marketing business.

Our final part in the series will deal with getting our message in front of our target market as much as possible.

Ernesto Baluyot is the owner of AcquireTheSkills.com and is a professional Network Marketer and an expert Internet Marketer. Discover how you to can finally effortlessly generate more leads, recruit more prospects, make more money, without any rejection using these principles of marketing and more by clicking here Learn how to Market Your MLM