Spains Culture Did You Notice That Spaniards Never Go Barefoot

Ive been living and working in Spain for almost twenty years. My wife is Spanish, my partners are Spanish, my clients are Spanish and my businesses are Spanish. Over these years I think Ive learned quite a bit about being Spanish. If you want to get into the under-exploited fast-growing Spanish market, you need to know more than just speaking Spanish. You need to understand Spanish customs, Spanish etiquette and Spanish business culture. Otherwise, youll just be another American trying to sell Spanish. Here are just a list of realities Ive observed all over the Spanish-speaking world (if you call them prejudices, you dont live in Spain):



People arent in as big a hurry.

People arent as ambitious

Given a choice, most Spanish businessmen prefer a big car to a big business.

Spanish customers don't often complain.

Spanish businessmen dont get technology.

Its harder to gain a Spaniards trust.

Once youve earned a Spanish customer hes tends to be very loyal.

Doing business with the Spanish-speaking world means getting into their mindset. It takes a bit longer to build up a trusting relationship, but once its built you can be confident in maintaining it very easily. To do this, I suggest making more emphasis in concepts like security and ease of putting into practice. Remember, your arguments for extraordinarily high profits and blinding fast responses wont have as high of an echo in these markets.

Last but not least, if youre from the States and are targeting the Spanish or Latin American markets you have one great advantage. Even though they may often disparage our culture (often with just cause), when it comes to doing business by default they think were smarter than anyone else. As ridiculous as it may seem, my slightly American accent and my yankee aura have been great professional tools for me in Spain. Try to fit in and understand their culture, but dont forget to be American. They may at times make fun of you (especially when you answer the door barefoot) but they will almost always value your insights.

We can help you, if you like.

After all, wouldnt you like to reach 452 million new leads?

By the way, its true. The vast majority of Spaniards only go barefoot at the pool, the beach or in bed. Answering the door barefoot would be considered at the best eccentric and at worst rude.

If you see someone barefoot on the street, you can bet someone just stole his shoes! If want to have your very own custom iPhone application, for very little money, please check out the following iPhone marketing proposal.



--------------------------------------------------------------------------------
About the Author:
Dennis H. Lewis has been living in Alicante, Spain with his wife and two children for almost twenty years.
He currently runs three successful technology companies in the Spanish market.
If you would like to extend your business to the Spanish-speaking world, learn more about Spanish business culture or find marketing opportunities in Spain you must contact us.
For extraordinary business information in Spanish visit Empresa de Exito.